Jul 24, 2008 – Los Angeles, CA -- Judging by the fast-paced growth of online LA Magazine LA2DAY, LA locals and area visitors have a taste for quirky, underground stories beyond the glitz and glamour often reported from the City of Angels.

Just 18 months after launch, LA2DAY has become a source for the inside scoop on entertainment, news, cuisine, and things to do in Los Angeles, announced that it has expanded its staff to include 60 local LA writers and 8 editors, one for each of the magazine’s sections.

“We cover mainstream LA from an urban, fresh perspective and also focus on the undercurrent – the things you don’t hear about in traditional media. There are spas and restaurants that aren’t typically covered by mainstream media and advertising where the vibe of LA is absolutely radiant,” said Tim Verbeek, founder and CEO of LA2DAY http://www.la2day.com.

Unlike most traditional magazines, LA2DAY journalists aren’t assigned articles and instead write about the things they see and experience in and around LA - the things they are passionate and knowledgeable about.  An example of LA2DAY’s brazen beat reporting is eminent in the recent Talk! section article ‘Super Hot American Girl Patriots Save Victims of Foreclosure, $1.99 at a Time.’ Writer Robyn Ewing combines tongue-in-cheek humor with a straight-shooting report of a scene involving bikini-clad Alicia Arden and friends, the paparazzi, and the sidewalk of Bank of America’s Hollywood and Vine branch, which became the scene of a fundraising event turned mild protest.